Blogs tagged under Millenials

We already know that Millennials are an extremely digitally savvy and mobile-forward generation, but how does that affect the rest of the consumer market?

Millennials have become the most powerful, brand-savvy consumer group around the globe. These hyperconnected, collaborative consumers are not consumers of traditional media. They are not interested in traditional women's magazines like Cosmopolitan or reality TV shows like The Real Housewives of Orange County. Today’s millennials watch Netflix and skim BuzzFeed.