Archive for 2015

Check out the photos from the August and September FWD shows in 2015!

Check out some of our favorite looks by WWDMAGIC brands - perfect for the Holiday season!

This week’s highlights are just a click away.

By Lisa Lockwood

Power to the people.
In a move aimed at fixing what it describes as “a broken system,” the Council of Fashion Designers of America is getting behind a movement to turn the twice-yearly fashion shows into a consumer-facing rather than industry event by presenting in-season collections that are already in the stores.


Are you going away for the holiday? Check out these looks perfect for a tropical holiday getaway from CURVENV@MAGIC brands. 

‘Tis the season to be jolly.  It’s Christmastime and we’re feeling festive here at POOLTRADESHOW.  Whether day, noon or night, we’ve outlined some of our favorites to wear this holiday season, of course including a look for that holiday party you’ll be attending.

Flip through our interactive trend reports and see what we've forecasted as the top trends in Women's Contemporary, Young Contemporary, and Footwear for Fall/Winter 2016.

With the 2016 right around the corner, it’s time to think about what statement you’ll be making with your New Year’s outfit of choice.  Here are our favorite New Year’s Eve looks for any occasion including a Glitzy Girls’ Night Out, Classy Cocktail Party and Cabin Getaway.

We’re kicking off the week with our first ever #projectwomens edition of Monday Mood Board.  This week, we’re keeping it squeaky clean, super simple and extra minimal.  

We stopped by the studio of Isreali American designer Rinat Brodach for a closer look at her SS16 Collection. 

By Evan Clark

There are still opportunities for retailers to get their omni on.

That’s because most merchants are just in the early stages of bringing together their online and offline offerings and have plenty of room to improve in both areas, according to a report from McKinsey & Co. titled, “Mind the gap: What really matters for apparel retailers in omnichannel.”

Get a head start this holiday season with styles from our favorite swim, lingerie, and lounge wear brands.

Friday, November 20 2015

Find unique accessories to gift from these WWDMAGIC brands.  Whether from an exotic location or right here in the good old USA, these gifts are perfect for family, friends and loved ones this holiday season.

Friday, November 20 2015

Join Top Brands at FWD in NYC
Showcasing the most sought-after fast-to-market and young contemporary apparel, accessories and footwear. With the addition of FWD, buyers now get exclusive access to the entire women's marketplace in one location.

Plain and simple, POOLTRADESHOW brands are meant for gift giving season.  It’s here where you can really tap into the unique favorites and likes of all of your friends and family to find the perfect gift. POOL brands all have a unique way of looking at life.  It’s about expressions, vision, voice.

It’s easy to identify with a certain type of girl; girls have been doing it ever since they were little.  Real or fiction, Barbie or Baby Spice, Marilyn Monroe or Audrey Hepburn and the list goes on.  Embodying a specific persona is inevitable in the way we dress.  So for the holidays, to make your shopping experience a snap, we have tapped into some popular style icons direct from our brands: The Visionary, The Social Butterfly, The World Traveler, The Fitness Guru, and The Glam Goddess.

Can I ask you an intimate question: What are you wearing this fall? Uncover irresistible loungewear, lingerie and even swimwear looks that are now trending.

From the runway to the street-style savvy, you can't miss these trends. Check out a compilation of the must-have styles for the season available in stores now. From 

We already know that Millennials are an extremely digitally savvy and mobile-forward generation, but how does that affect the rest of the consumer market?

Finish off an outfit with the perfect accessory to really make it pop.  Take a look at these hot fall trends: denim flare, suede fringe, & winter florals, and complete the look with accessory brands direct from POOLTRADESHOW.

Fall is in full swing which means lots of layers, layers, layers, and other great cool-weather styles. We've brought you all of our Fall favorites, which one is yours?

New to the MAGIC family, CURVENV@MAGIC showcased  the best of swimwear and intimate apparel lines for the first time on the West Coast! Check out the full recap below to see what happened!


CURVENV @ MAGIC makes it's debut this August.  Don't miss this exciting lineup of events created to help you enjoy, network, and make the most out of your show experience.New to the MAGIC family, CURVENV@MAGIC showcased  the best of swimwear and intimate apparel lines for the first time on the West Coast! Check out the full recap below to see what happened!

The official WWDMAGIC Trend Report for Spring/ Summer 2016 season, straight from the show floor. 

WWDMAGIC had the best show ever! Here's a quick recap of moments from the show floor, photos of our 20th anniversary celebration, WWD Social House highlights, and the winner of the Emerging Designer Creme de la Creme contest!


95 NEW brands this season, our relocation next to PROJECT WOMENS, live music, happy hours, a party and countless connections made the August 2015 edition a major success!

With a newly renovated show floor, rebrand to PROJECT WOMENS and launch of FLEX and CONSCIOUS COLLECTIONS, this season was not to be missed. Check out the full recap below to see what happened. 

This year marked WWDMAGIC’s 20th anniversary.  Check out the major highlights from the past two decades of our illustrious show.

Take a look at what we've forecasted as the must-have trends for Spring/Summer 2016.

Generation Z, the teens and tweens coming of age today, are not just another Millennial story. Far from it. They are more self-aware, more self-reliant and more driven than the generation they follow. Intuitively innovative, uberproductive, goal-oriented and realistic, they are growing to be savvy consumers.

Learn about social media and trends from our lineup of guest bloggers in the WWD Social House at WWDMAGIC.

Three Designers. Three days. From sketch to finished handbag. Don't miss The Ones to Watch™ Ian James, Danielle Sakry and Sarah Borroughs design, stitch and compete LIVE at the American Express OPEN Booth #73612 in Central Hall. While you’re there, enter for a chance to win a $1,000 Grand Prize or three first prize handbags from The Ones to Watch™. Plus, hear Erica Domesek of P.S. – I Made This… share insider tips on the fashion business 8/18 and 8/19 at 11:00 AM.


Wednesday, August 12 2015

WWDMAGIC and WHOS NEXT have enjoyed a partnership for the past few years.  As they prepare for their upcoming September show we provide WHOS NEXT with an opportunity to share with us what they’re currently working on in the city of lights.

It's time for the show! Are you #MAGICREADY? Here at WWDMAGIC, business and play are all one package deal! Take a look at our August 2015 lineup of events, including your invite to our WWDMAGIC 20th Anniversary Party at Marquee Nightclub!

Get the most out of PROJECT WOMENS with curated environments and events created to elevate your shopping experience. Plus, amplify your time at POOLTRADESHOW with edge-cutting happenings, mixers and parties. 

New to the MAGIC family, CURVENV@MAGIC showcased  the best of swimwear and intimate apparel lines for the first time on the West Coast! Check out the full recap below to see what happened!

CURVENV @ MAGIC showcases more than 250 lingerie, swimwear, loungewear, activewear and men’s underwear brands in a classy, open environment where retailers easily and effectively connect with the most relevant brands for their business. 

Preview the best emerging and established brands in women's contemporary apparel all in one location, PROJECT WOMEN'S.

Vintage, Goth, and Glamour. The Alternative area at WWDMAGIC spotlights the best in subculture and vintage inspired fashion. View our Alternative digital look book including a full list of the must-see brands at our August show. 

By Lauren McCarthy
with contributions from Misty White Sidell

Resort is no longer just swimsuits and sandals.

As the stretch of resort collections at last has come to a close, accessory buyers are citing the “in-between” season as an important buy thanks to the market’s holiday-adjacent delivery dates.

It's summer and it's time for the beach. We gathered some of our favorite Red, White, and Blue suits to inspire you to be patriotic. What's your 4th of July color?


Are you a west coast trend setter or an east coast fashionista?  We’ve sorted which styles are best suited for an awesome summer at the beach or an electrifying time in the city. 


By: Arthur Zaczkiewicz 

As real wages and personal expenditures bounce back after a long, hard winter one recent measure of sentiment contradicts prior reports by showing consumers are pretty upbeat about the economy.

Want to take some liberty with your 4th of July looks? Check out these outfits inspired by the most fashionable girls on both sides of the states. Whether you’re picnicking in the park or flirting by the fireworks, you’ll find the perfect look for each part of your patriotic day.



When it comes to intimate apparel and swim, you should never sacrifice style or comfort. We've defined three trend categories that encourage fashion consciousness and innovative production alteratives to fit all your needs. 

Be creative, unique…yourself!. From festival wear to a summer internship, these inspiration boards get you in the right mood and in the right outfit.

Free Country, which was founded 25 years ago as a men's skiwear brand, is taking the plunge into women’s activewear for fall.

By Jean E. Palmieri


Things are heating up for MAGIC August 2015. With the creation of our newest showfloor, CURVENV@MAGIC, get ready to embrace the heat and hear the waves with these summer looks. 

Are you shopping for one of the hottest trends in Spring/Summer 2016, Structured Chic? Geometric prints and architectural elements create the effortless luxury that embody this trend. This August, you will find it all at MAGIC.

This August, find the pieces that prove style and comfort are not mutually exclusive. Relax. You can find it all here.

From brands that give back to those who use organic fabrics, fashion is helping change the world. It is our honor to highlight a selection of earth-friendly brands that you will find this August at MAGIC.

Feathers, fringe and lace are just some of the highlights of this free-spirited, sun-soaked look. Festival is more than a feeling this August at MAGIC, with apparel, footwear and accessories to be found in all of our women's shows.

Today, active lifestyle brands make it easy to go from the street to the studio. Brands like STURT-THIS have created the perfect marriage between fashion and function.  This week we interviewed PROJECT WOMENS brand, Strut-This and found out the start of their brand, some unknown facts and how they plan to stay active this summer.

Enter our Instagram Accessory Giveaway for a chance to win a necklace by RAFIA - part of VIDA KUSH

By Rachel Brown

The retail industry is more active on Twitter than most industries.

According to a retail index released by SocialRank today gauging retailers’ Twitter followings and engagement, 58.1 percent of retailers tweeted in the last 90 days, a figure that puts them behind the 63.6 percent of technology start-ups that have recently tweeted, but ahead of the 49.8 percent of leading global brands, 54.7 percent of technology media firms and 50.8 percent of technology companies that have tweeted lately.

By Lorraine Sanders

Amid a spate of high-tech bags on their way to market this spring, the HiSmart convertible urban bag by Lepow aims to stand out, thanks to a two-in-one chip that enables technology the Silicon Valley company has been working on for nearly three years.

The lone fashion brand fighting for coveted real estate on a consumer’s smartphone or tablet is losing out to apps that give shoppers a path to multiple labels

By Rachel Strugat

MaiSassyGirl author Mai Nnn Nguyen, one of our bloggers at the February 2015 show, summarizes her exciting experience at the recent launch of playground at MAGIC.

1970s inspired tribal statements make up the hottest accessories trends of 2015. Check out our F/W 2015 Accessories Trend Report. Buyers will find some of the most on-trend MAGIC brands that carry handbags, jewelry and small leather goods consumers are searching for.

For the Fall/Winter 2015 season, Women's Contemporary buyers shopped three trends across ENK and WWDMAGIC White shows. We named them "Nomadic Eloquence," "Modern Lines" and "Petals of Romance."Learn about them now!

Yahoo! Style's Editor-in-Chief, Joe Zee, and WWD's Fashion Director, Alex Badia, talk about the five fashion trends that consumer will be buying in Fall 2015.

playground is the destination for children's contemporary apparel and accessoires happening February 17-19th at MAGIC. Discover an elevated selection of over 80 new to established brands across the childrens contemporary market all located in Room N109 in the Las Vegas Convention Center (LVCC) 

By David Moin

As they head into a new year, U.S. retailers have a degree of momentum they haven’t seen since 2007.

Why people love to shop in Desigual and Free People's Stores. Product merchandising and customer service lead to great experiences. 

Overview of key influencers at WWDMAGIC for February 2015.

Night on the town? Casual Sunday Brunch? Power Meeting? Our Emerging Designers have all of your fashion needs covered. Nine new designers will be on the floor but preview some of them here. Check out the looks and get inspired. Want more? You'll find their contemporary pieces at the Emerging Designer Showcase at WWDMAGIC – Las Vegas Convention Center, North Hall, Booth 60000. Can't wait to see you there!

Make the most of your time on the show floor - click through WWDMAGIC WHITE digital look book and decide who you want to see before you get to Las Vegas. Discover brands across all categories such as Special Occasion, Women’s Sportswear and Dresses, Contemporary, Accessories, and Yoga/Activewear. Visit them at their booths and see them walk the runway daily at 2:00PM at the LVCC, North Hall.

Learn about winner of the BERNINA Best Handmade Handbag, MeDusa.

Vintage, Goth, and Glamour. The Alternative area at WWDMAGIC spotlights the best in subculture and vintage inspired fashion. View our Alternative digital look book including a full list of the must-see brands at our February show. 

From daily RTW Fashion shows to live mural paintings, WWDMAGIC enhances your experience with exciting events across the show floors. Catch our DJ’s spinning live and witness a live photo shoot only happening on the WWDMAGIC show floor.

This is the year that wearable technology drew a seat at fashion’s table.

Wearable tech formerly had the reputation of being clunky, geeky, utilitarian. That was no way to make it into the mainstream. So tech companies large and small — looking to tap into a market-estimated 278 million units by 2017 and $30 billion in sales by 2018 — reached out to designers.