Archive for November 2014

The Accessories Council is a not-for-profit, national trade organization established in 1994. Their mission is to stimulate consumer awareness and demand for fashion accessory products. The Accessories Council serves the industry globally which generates over $50.8 billion dollars annually in the United States alone. In August 2012, WWDMAGIC and Accessories Council partnered for a USA made jewelry installation. Under the watchful and creative eye of President Karen Giberson, the Accessories Council presence continues to provide WWDMAGIC attendees with innovative and beautiful accessories brands.

3 things fashion brands and fashion marketers should know about Gen Z's teenage consumers. 

 

THE C-SUITE needs to prepare for the revenge of the nerds. Retail's next generation of chief executive officers—as well as the directors to whom they report—will more likely to come from the world of technology. And the CEO's will be more apt to ask the right questions than provide all of the answers.

 

Here are three trends retailers and fashion brands must understand in order to market and sell products to consumers in 2015. 

Did you know that 95% of retail transactions still happen in-store and only 5% happen online? As a result, the retail store of the future is rapidly evolving. This past week, we attended the PSFK Conference for the Future of Retail 2015 and gleaned some important insights.