Archive for August 2014

FUBU Founder Daymond John recounts how MAGIC helped him launch his fashion empire. Here is his success story in his own words:

Twenty years ago, Forrest Gump was #1 at the box office, Boyz II Men were blowing up the music charts, and the OJ Simpson case was catching the nation by storm. And it was twenty years ago today that I took affordable next steps for my emerging fashion line FUBU. What happened next was magic.

For almost 20 years, WWD and MAGIC have partnered for WWDMAGIC. This season WWD joins us inside the WWD SOCIAL HOUSE - the home base of the official WWDMAGIC bloggers. Hear from tops editors of WWD providing inside fashion intel And then connect with our bloggers for on show-floor conversations, including trend reports, tips on growing your brand with social media and more. Pass time between sessions posting, tweeting or even snapping selfies with your favorite tastemakers.

A fascinating look at what retailers are doing to stay ahead of the game in digital commerce.


Make the most of your time on the show floor - click through WWDMAGIC WHITE digital look book and discover brands across all categories featuring  Special Occasion, Women’s Sportswear and Dresses, Contemporary, Accessories, and Yoga/Activewear. Pick your favorites to visit at their booth and see them walk the runway daily at 3:00PM. 

MAGIC heads to Vegas this month and already the biggest trends hitting the runway are coming out for Cruise 2015 fashions. SWIM @ MAGIC plans to show more than 70 brands this season as well as a new designer area featuring brands such as Frankie's BikinisL*Space by Monica Wise andLuli Fama, among others.

Discover 12 emerging fashion designers at WWDMAGIC. The Emerging Fashion Designer Showcase features 12 companies changing womenswear. Discover 12 emerging fashion designers at WWDMAGIC. The Emerging Fashion Designer Showcase features 12 companies changing womenswear. 

Take a zen moment with Lorna Jane, founder of Lorna Jane, and BEYOND YOGA co-founders Jodi Guber and Michelle Wahler as they share their insight on rising trends in the active/yoga market, their motivation behind their brands, and a nourishing intro into their body and fitness philosphy.

This year we’ve revamped our blogger program and partnered with WWD to create the WWD Social House in order to demonstrate the evolution of influence to attendees, brands, and retailers. Below we’ve highlighted the people you must follow for August 2014.​

Monday, August 11 2014

The trends buyers are purchasing and the August 2014 WWDMAGIC Brands carrying them. 

Friday, August 01 2014

We’re only 2 weeks away from the August show and there’s a lot happening at this season’s show – beyond just writing orders! From networking events and fashion shows, to a brand new blogger program designed by WWD, come see #WWDMAGIC for #MAGICLV like you’ve never seen before!

Friday, August 01 2014

There’s a reason why classics are just that – classics! However, these mainstays can always use a refresh and Guest Fashion Director of WWDMAGIC, Hal Rubenstein, is just the fashion guru to tell women the three staples they must have in their closets. No matter your style, age or budget, the below closet staples will take you from this season and beyond.

Hal Rubenstein, Guest Fashion Director at WWDMAGIC, shares his top trends to watch for on the MAGIC floor this August