Archive for 2014

Do you love accessories as much as we do? Find out what’s happening on the show floor from the D.I.Y Design Studio to the new Handmade Accessories show floor area. Plus, check out how you can enter our accessories giveaway on Instagram for a chance to win a unique piece from an official WWDMAGIC exhibitor. 

 

Preview the Accesories brands for February 2015, including new and handmade brands!

Thursday, December 18 2014
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From the Welcome New Stores Seminar to Your Top 8 Accessories Questions – Finally Answered, WWDMAGIC’S Buyer’s Suite Seminars provide information and education to promote growth and expansion – in both your knowledge and your business.

 


 

Back for its second show, the Japan Fun Time! area on the Concourse at WWDMAGIC will again showcase the best in Japanese accessories brands. Check out the list of exhibitors for February, including two new apparel brands.

Written by Rachel Strugatz

It took Bag Snobs' Tina Craig and Kelly Cook nearly a decade to figure out that the key to transforming from blogger to fully realized brand lies in the realm of retail. And apart from the The Blonde Salad's Chiara Ferragni and perhaps a handful of others, few have been able to make the leap from their blogs and Instagram pages into multimillion-dollar businesses.

Thursday, December 04 2014

Enter our Instagram Accessory Giveaway Contest for a chance to win a custom made handbag by Nena and Co!

The Accessories Council is a not-for-profit, national trade organization established in 1994. Their mission is to stimulate consumer awareness and demand for fashion accessory products. The Accessories Council serves the industry globally which generates over $50.8 billion dollars annually in the United States alone. In August 2012, WWDMAGIC and Accessories Council partnered for a USA made jewelry installation. Under the watchful and creative eye of President Karen Giberson, the Accessories Council presence continues to provide WWDMAGIC attendees with innovative and beautiful accessories brands.

3 things fashion brands and fashion marketers should know about Gen Z's teenage consumers. 

 

THE C-SUITE needs to prepare for the revenge of the nerds. Retail's next generation of chief executive officers—as well as the directors to whom they report—will more likely to come from the world of technology. And the CEO's will be more apt to ask the right questions than provide all of the answers.

 

Here are three trends retailers and fashion brands must understand in order to market and sell products to consumers in 2015. 

Did you know that 95% of retail transactions still happen in-store and only 5% happen online? As a result, the retail store of the future is rapidly evolving. This past week, we attended the PSFK Conference for the Future of Retail 2015 and gleaned some important insights.

We’re holding on to summer for just a little while longer with these looks from the August 2014 WWDMAGIC daily swim fashion shows.  Besides, maybe you’re planning a little holiday get away to somewhere tropic.  If so, these must-haves will help you complete your wardrobe.

Without a doubt, subculture is a growing category within junior and womenswear. Here are the spring/summer alternative women's fashion trends in '40s looks, vintage clothing, pinup and denim that are making women shop.

LOS ANGELES — Upscale jeans makers are working hard to rise above the third wave of premium denim's 15 year life cycle — the one defined by its maturity — rather than be swept up by it.

Get goulish in style with the best Halloween bits from our WWDMAGIC Alternative brands. 
Create GOREgeous get-ups from this curated selection of Halloween accessories and apparel fit for the season.

Of all the items in a women’s wardrobe, accessories seem to be the most personal.  They can sometimes evoke emotions and memories or can be worn in order make a statement or to solicit a reaction. WWDMAGIC sat down with three of our accessories brands for a little insight into some stories behind their products.

 

An overview of seven of the most important video, photos, mobile and social e-commerce apps that impact fashion and beauty brands.

 

Every well-dressed woman knows that you’re never fully dressed unless you accessorize. This past August, WWDMAGIC displayed over 450 emerging & established accessory brands.  Here are some new & noteworthy accessory brands found on the WWDMAGIC show floor.

Here are the S/S 2015 women's and juniors' trends in pants, jackets, dresses and swim.

Monday, September 22 2014

Did you sit front row? Check out the season’s top looks, trends, and must-haves from our daily Ready-to-Wear and Swim fashion shows produced by James Campbell Productions with guest fashion director, Hal Rubenstein.  

"THERE'S NO QUESTION the cools rule." 
    That's how Pantone Color Institute executive director Leatrice Eiseman sized up the top spring color picks for women's and men's.

The August 2014 MAGIC Trade Show report on the state of omni-channel marketing. Key facts and statistics that retailers and fashion brands need to know about e-commerce and selling online.

A few years ago, WWDMAGIC launched its blogger (we’ll refer to bloggers as digital influencers) program and since then it has continued to evolve. For MAGIC’s August 2014 show, we combined forces with WWD, Matte Black, and the best influencers on Instagram, Vine, and YouTube to elevate the program to a new level.

FUBU Founder Daymond John recounts how MAGIC helped him launch his fashion empire. Here is his success story in his own words:

Twenty years ago, Forrest Gump was #1 at the box office, Boyz II Men were blowing up the music charts, and the OJ Simpson case was catching the nation by storm. And it was twenty years ago today that I took affordable next steps for my emerging fashion line FUBU. What happened next was magic.

For almost 20 years, WWD and MAGIC have partnered for WWDMAGIC. This season WWD joins us inside the WWD SOCIAL HOUSE - the home base of the official WWDMAGIC bloggers. Hear from tops editors of WWD providing inside fashion intel And then connect with our bloggers for on show-floor conversations, including trend reports, tips on growing your brand with social media and more. Pass time between sessions posting, tweeting or even snapping selfies with your favorite tastemakers.

A fascinating look at what retailers are doing to stay ahead of the game in digital commerce.

 

Make the most of your time on the show floor - click through WWDMAGIC WHITE digital look book and discover brands across all categories featuring  Special Occasion, Women’s Sportswear and Dresses, Contemporary, Accessories, and Yoga/Activewear. Pick your favorites to visit at their booth and see them walk the runway daily at 3:00PM. 

MAGIC heads to Vegas this month and already the biggest trends hitting the runway are coming out for Cruise 2015 fashions. SWIM @ MAGIC plans to show more than 70 brands this season as well as a new designer area featuring brands such as Frankie's BikinisL*Space by Monica Wise andLuli Fama, among others.

Discover 12 emerging fashion designers at WWDMAGIC. The Emerging Fashion Designer Showcase features 12 companies changing womenswear. Discover 12 emerging fashion designers at WWDMAGIC. The Emerging Fashion Designer Showcase features 12 companies changing womenswear. 

Take a zen moment with Lorna Jane, founder of Lorna Jane, and BEYOND YOGA co-founders Jodi Guber and Michelle Wahler as they share their insight on rising trends in the active/yoga market, their motivation behind their brands, and a nourishing intro into their body and fitness philosphy.

This year we’ve revamped our blogger program and partnered with WWD to create the WWD Social House in order to demonstrate the evolution of influence to attendees, brands, and retailers. Below we’ve highlighted the people you must follow for August 2014.​

Monday, August 11 2014

The trends buyers are purchasing and the August 2014 WWDMAGIC Brands carrying them. 

Friday, August 01 2014

We’re only 2 weeks away from the August show and there’s a lot happening at this season’s show – beyond just writing orders! From networking events and fashion shows, to a brand new blogger program designed by WWD, come see #WWDMAGIC for #MAGICLV like you’ve never seen before!

Friday, August 01 2014

There’s a reason why classics are just that – classics! However, these mainstays can always use a refresh and Guest Fashion Director of WWDMAGIC, Hal Rubenstein, is just the fashion guru to tell women the three staples they must have in their closets. No matter your style, age or budget, the below closet staples will take you from this season and beyond.

Hal Rubenstein, Guest Fashion Director at WWDMAGIC, shares his top trends to watch for on the MAGIC floor this August

 

SWIM is back at WWDMAGIC for August and we love it!  See everything from what to wear at the pool, to what you want to pack when you skip the cold holidays for the sun and the sand.  Take a look at your favorite brands before getting to Las Vegas in our annual Swim Lookbook.

 

As the maturing premium denim industry moves to revive consumers' interest amid competition from sectors like activewear, Hudson Jeans is moving from the branding formula that has worked in its favor for 12 years.

This season, our selected group of Emerging Designers shared a glimpse into their collections as they make their journey to WWDMAGIC. Read and take look  at this season’s most anticipated emerging collections in women’s apparel, swim, and accessories. And don’t forget to visit the Emerging Designer Showcase at WWDMAGIC – Las Vegas Convention Center, North Hall, Booth 60000.

Special occasion (and prom pieces in the spring) are always big sellers.  But what makes us look?  Flowy and long?  Short and snug?  Sparkly and fabulous?  We all have our favorites.  And speaking of favorites, to give you a preview of the WWDMAGIC WHITE Look book here are a few images from the shoot.

This month, MAGIC brands have explored the many components of successful marketing for women’s brands. From social media to websites, we are helping our exhibitors and retailers understand the evolving online landscape by looking at the successful practices of the brands that exhibit at FN PLATFORM, SOURCING, and WWDMAGIC. 

Social media is nothing new, but for many fashion brands in the women’s and junior’s spaces, it is still a challenge to start using social media in order to help their brands’ marketing goals.

Tuesday, July 01 2014

“Knowledge is power.”  Francis Bacon. 

From the Welcome New Stores Seminar to Growing Your Business With Social Media, WWDMAGIC’S Buyer’s Suite Seminars provide information and education to promote growth and expansion – in both your knowledge and your business. 

Be powerful!

SWIM is back at WWDMAGIC for August and we love it!  See everything from what to wear at the pool, to what you want to pack when you skip the cold holidays for the sun and the sand.  Take a look at our list of Swim brands for August 2014!

 

Millennials have become the most powerful, brand-savvy consumer group around the globe. These hyperconnected, collaborative consumers are not consumers of traditional media. They are not interested in traditional women's magazines like Cosmopolitan or reality TV shows like The Real Housewives of Orange County. Today’s millennials watch Netflix and skim BuzzFeed.

Tuesday, April 22 2014
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If you're a fan of Seinfeld then you may possibly also be a fan of this fashion trend.

Thursday, April 17 2014
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Who: LOV Project's one-day pop-up shop featuring designers like Kain label, Naven, Bell Kazan, 94t, Proper Blend, and many more!
When: Saturday from 11AM to 5PM
Where: The Daily Dose café, located at 1820 Industrial St. #104, Los Angeles, CA 90021
What: Score up to 75% off 12 LA brands while grabbing a bite to eat or fresh roasted coffee!

If you got a chance to stop by our Emerging Designer Showcase this past MAGIC, you may have noticed the beautiful, colorful clothing of The House of Perna. We were lucky enough to talk to Amanda Perna, the designer of The House of Perna, to find out a little bit more about her designs.  

Tuesday, April 15 2014

One of the most talked about celebrities at Coachella this year was Kendall Jenner for her stand out style. Unfortunately (or fortunately), we aren't talking about her daring nose ring, but we did want to applaud her for her perfectly put together festival outfits.

Monday, April 14 2014
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To Shop: Sample Sales and Shopping Events

Who: Hudson
When: Saturday from 9AM to 4PM
Where: 5900 Triumph Street, Commerce, CA 90040
What: Hudson Jeans are opening their doors to the public with items from 60-80% off!

If you're lucky enough to attend Coachella this year (I mean, Ellie + Lana?! COME ON!), you have either already been packed since the lineup was announced, or are still running around trying to get your outfits together. I'd probably fall into the first category, and since I am not as fortunate to drive out and have a blast at the best music festival in the world, I still have a pretty good idea of what I'd wear. Make sure you have some time (and extra money for rushed shipping!), because you will definitely be drooling over some of these pieces!

Tuesday, April 08 2014
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With Coachella around the corner, make sure you have your outfits on point to stand out in the crowd of fashionistos and fashionistas.

Thursday, April 03 2014
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To Shop: Pre Coachella Sales 

Who: Tavik, Insight, BeachRiot, Vestal, Groceries, Sabre, and Deus
When: Saturday and Sunday from 9AM to 6PM
Where: 1981 Placentia Ave, Costa Mesa, CA 92627
What: This pre Coachella sale has everything from men's and women's swimwear to sunnies, tees, tanks, watches, headphones, denim, and more. Added bonus: everything is on sale from 50-80% off!

We had a moment to catch up with one of our Emerging Designer's, Renee Tobias, of  Love + Leather to find out what her brand has in store for us in this upcoming season. WIth Coachella quickly approaching, Love + Leather is the perfect add on for your festival outfit, combining an element of Rock and Roll with a bohemian vibe. Take a sneak peak inside the designers mind below!

Monday, March 31 2014

Elle Fanning is one of our fashion idols with her flawlessly put together outfits. Even while walking the streets of Paris, she manages to make a bold statement wearing a lime green boyfriend coat and eye-catching pumps. We love this look because it is perfect for transitioning into Spring. Shop the look via the WWDMAGIC exhibitors above now!

Friday, March 28 2014
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To Shop: Sample Sales

Who: TOMS
When: Thursday and Friday 10AM - 8PM, Saturday and Sunday 9AM-7PM
Where: 421 N. Cota Street, Corona, CA 92880
What: TOMS warehouse sale will have shoes, eyewear, and exclusive pieces for sale. This sale isn’t going to be like most warehouse sales; there will be music, games, food, drinks, and lots of fun to be had!

Thursday, March 20 2014
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To Shop: Parachute Market Design Fair

Who: Parachute Market
When: Saturday and Sunday from 12-7pm
Where: 405 Mateo Street, Los Angeles, CA 90013
What: Parachute Market is a seasonal designer fair which showcases an innovative marketplace of furniture, decorative objects, fine arts, and new and vintage fashion by emerging and established artists, designers and collectors.

Thursday, March 13 2014
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To Shop: Sample Sales

Who : ark & co. and Aryn K.
When: Saturday March 15th, 8:00 AM - 2:00 PM
Where: 615 E 61ST ST, Los Angeles, CA, 90001
What: Great deals at the sample sale. Previous years feature prices ranging from $10-$30.

Sunday, March 09 2014
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This season at WWDMAGIC we had a stellar group of official bloggers join us from across the country -- all with unique and awe inspiring individual styles. During our photo sessions, we snapped these shots of some of the most stylish girls walking the floor, chatting trends, and sharing their journeys via social media!

 

Thursday, March 06 2014
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To Shop: Beginning of the Month Sales

Who: Riller and Fount
When: Friday, 10am-3pm and Saturday, 10am-2pm
Where: 308 E. 9th St. #407, Los Angeles, CA 90015
What: Up to 80% off original retail price.

Thursday, February 27 2014
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If you have not been to this exhibit yet, this weekend will be the perfect time to go with the weather forecast predicting rain. To celebrate the iconic wrap dress turning 40, the Wilshire May Company Building has put out an exhibit that includes vintage and contemporary designs, photography, art and more. Best perk: it's free.

Thursday, February 20 2014

It was the final day of WWDMAGIC, and it was magnificent to say the least! One of our most popular attractions was our emerging designer showcase. Our youngest designer, Isabella Rose Taylor, showcased her amazing junior collection. She has been featured on many radio and television shows such as Steve Garvey and The Today Show. The crazy part?

Thursday, February 20 2014
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To say that WWDMAGIC has been a whirlwind is an understatement. Between the informational social media panels to discussing womenswear trends and discovering new brands, WWDMAGIC is a serious action packed tradeshow!

Thursday, February 20 2014
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I don't think there's a single gal out there that hasn't experienced a total fashion crisis while out and about. Whether it's pesky bra straps that won't stay hidden, or the always dreaded arm pit sweat (yuck!), it's never fun to experience. Well now you don't have to! Thanks to Fashion First Aid, all of your worries will be behind you.

Thursday, February 20 2014
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Day 3 at MAGIC has everyone running on empty, but it was was another day and opportunity to connect with new brands. First up was a panel at the Social House where we discussed the working relationship between brands and bloggers.

Thursday, February 20 2014
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WDMAGIC Day 3- It's over. As amazing as MAGIC has been, with so many cool experiences to be thankful for (thanks Stylesmith!), I am happy that it's over and we finally get to fully recover after a week of craziness! The time spent here has given me a completely new perspective on the fashion industry, and I hope that I can come back again soon!

Thursday, February 20 2014
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HELLOOOOO! I can't believe it's already over!! Time flew by SO FAST today! I had 3 panels since 10 am and visited a bunch of booths to give my thanks to the brands that gifted us.

Thursday, February 20 2014
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That's a Wrap, WWDMAGIC

Is it really the last and final day of WWDMAGIC? Noooo, I don't want it to end! All the other ladies and myself were able to let loose a little last night at Beacher's Madhouse which was SO fun- highly recommend for a fun night out with your friends when in Las Vegas!

Thursday, February 20 2014
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Emerging Designers Showcase
One of my favorite things about WWDMAGIC is it gives me the opportunity to discover new designers and brands that I otherwise wouldn't know. The Emerging Designer Showcase highlights new designers with amazing visions. I was thoroughly impressed with each and every designer that was showcased, but of course I have my favorites.

Ziva Clothing

Thursday, February 20 2014
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Happy last day of WWDMAGIC! I can't believe it's coming to a close. It's been an out of this world three days and today was a day for making every moment count. For me, today included 3 panels at the Social House. Wheeew! So basically lots of running the floor in heels!

Thursday, February 20 2014
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So it's Day Three and that's a wrap on WWDMAGIC for me. I really had a fantastic time here and I'm happy I was able to meet so many great brands and bloggers. My day started off with an informative panel on working with bloggers.

Thursday, February 20 2014

The second day of WWDMAGIC started with another amazingly informational blogger panel. Today they spoke again on brands being involved in social media, but went into depth with what specific elements of each platform they preferred. We believe in helping our brands succeed in every way possible!

Wednesday, February 19 2014
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Hey y'all! It's Kaelah again from The Clueless Girl's Guide! Today I wanted to touch on a social media panel I participated in at WWD MAGIC. This morning's panel was all about "Being Vocal with Visuals." We live in such a visual world and we can communicate so much in just one photo. Whether you're a blogger, a buyer, a designer, or a business owner, you almost always have your cell phone right at your fingertips. Today's technology is so advanced, many phone photos can totally be mistaken for DSLR images when shared on a platform like Instagram.

Wednesday, February 19 2014
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As day two of WWDMAGIC comes to a close, I can't believe how many new brands I've come across and how many more I still have to find! I love wandering around the WWDMAGIC floor and learning about the brands, in many cases from the designers themselves.

Wednesday, February 19 2014
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Hi again!

I had some free time today and decided to travel over to Mandalay Bay to check out ENK.  But before doing so, I had a very fun panel discussion about using instagram video with my fellow bloggers.  I was not a fan of this feature on instagram at first, but motherhood definitely changed my way of thinking and I now love using instagram video to share the funny things that my baby does.  In regards to brands using instagram video though, creativity is really really important!  I have yet to see a brand catch my attention with their instagram videos.

Wednesday, February 19 2014
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Hi hi! It's Andi of Oui We Girl (ouiwegirl.com) checking back in to share my day 2 experience! It's amazing how the time flies on the show floor - visiting the designers, chatting with buyers and trend hunting on football field-size show floors makes for an whirlwind day.

Wednesday, February 19 2014
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Day 2 of MAGIC Market Week- in one word: interesting. It never seems to cease me how many events, brands, and different kinds of people from all over the world are in one place at one time. I spoke in 3 panels today (a VERY hectic day!)- the first was about video in social media (think Instagram & Vine), the second was about trends in womenswear for the winter season, and finally, our discovery & photo session in the afternoon.

Wednesday, February 19 2014
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Pastels, Plaids, Purses & More!

It's day two of WWDMAGIC and I have honestly died and went to fashion heaven! I started my day on the hunt for my favorite winter trends and I really had to control myself because I found so many amazing pieces!

Isn't this coat just pastel perfection?

Later in the afternoon I scoped out some other eye-catching pieces like this fierce silver metallic skirt and fuzzy sweater from Sugar Hill and Poppy Lux- I have a thing for fuzzy sweaters if you can tell from my outfit today. ;-) So fun!

Wednesday, February 19 2014
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I think I'm starting to get the hang of this, guys! For Day Two of WWDMAGIC I was on my first official blogger Q&A panel where the topic was Vocal With Visual. We discussed how bloggers and brands interact with visual platforms like Instagram, Instagram Video, Vine, Pinterest, and even Snapchat. What was great about this panel is that not only did I get to input my own opinions about this topic, but I was also able to learn a great deal from my fellow bloggers.

Wednesday, February 19 2014
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Inspiration everywhere today! We started off with the most beautiful morning! Coffee, breakfast and sweet rays of sunshine! It's almost like I forgot what warmth felt like… I just wanted to bask in it all day… but then I remembered MAGIC! Let's GO!

Tuesday, February 18 2014
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What's Trending at WWDMAGIC: Major Metallics

Hi, fashion lovers! It's Amanda of the personal style blog Fashionablee Me and I am beyond honored to be here blogging at WWDMAGIC! It's only day one and I am blown away with all the excitement! From speaking on a social media panel to perusing all the brands and upcoming trends, I am like a kid in a fashion candy store.

Tuesday, February 18 2014

By 10am this morning, WWDMAGIC was in full force with our first blogger panel of the show. Amanda, Kaehla, Esmirna, Annette, Sabrina, and Samantha spoke about how important it is for brands to engage with the public through social media. They went into depth on what strategies interested them the most and gave tips on how social media channels should be presented. It was a great panel to attend for brands who are new to social media or have social media accounts, but need help.

Tuesday, February 18 2014
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Hello ! It's my birthday! hehe AND I am so happy to be spending my birthday with my fellow bloggers at WWDMAGIC again this year! I had a few panels today already and although this is my 3rd season here, I still get a little nervous being in the spotlight!

Tuesday, February 18 2014
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NAME: Annette Vartanian
BLOG/LINK: A Vintage Splendor www.avintagesplendor.com

WHEN AND WHY DID YOU START BLOGGING?
I started in 2012 to share how everyone can add a little splendor and lots of chic to everyday life through fashion, interior design, and entertaining.

Tuesday, February 18 2014
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It's official! I arrived in Las Vegas for WWDMAGIC Monday evening and the first day has been such a treat! Here's a quick rundown of today's activities:

10 a.m. Hit the floor! I took to the show floor on a trend hunt to prepare for my first panel of the day: "What's Trending in Womenswear." Quickly there were standout styles, my personal favorites: florals (everywhere!), boxy shaped crops, oversized knits and color everywhere.

Tuesday, February 18 2014
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As a first-time WWDMAGIC blogger, day one at MAGIC MARKET WEEK was a complete whirlwind of beautiful fashion from head to toe. When you walk the WWDMAGIC hall at LVCC you are immediately inundated with bright colors and trendy womenswear from brands you've heard before like BCBGeneration and Chinese Laundry, and brands that you might know but not by name. It's the place to be if you want to get to know more about up-and-coming designers that are both local and worldwide.

Tuesday, February 18 2014
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Today was the first day of WWDMAGIC, and it is still overwhelming for someone who has never been here! So while I look completely lost roaming the Convention Center, I am having the time of my life.

Tuesday, February 18 2014
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Day one at MAGIC was nothing short of amazing! Everywhere I turned I found beautiful pieces that I wanted to add to my closet, shoes that I cannot live without and bag that would make you cry tears of joy. Okay… maybe I'm being just a LITTLE dramatic. But REALLY.

Tuesday, February 18 2014
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We hit the ground running on Day 1 of WWDMAGIC. Sabrina and I started the morning off discussing social media at The Social House and then wandered about taking in the new designs for next fall. We had a chance to meet and talk with Nicole Polizzi, known to most as Snooki.

Tuesday, February 18 2014
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The first day of WWDMAGIC started off with a bang as they say.  I was excited to be on the first Social Media panel in the morning, where we discussed social media and how brands can better use these platforms to engage with customers and bloggers.  Social Media is such a large part of blogging and connecting with my readers - I'm glad I was able to chat with my fellow bloggers about key strategies that can be used to engage with customers, drive brand awareness, and have fun with the products and services that a brand represents. 

Tuesday, February 18 2014

Don’t forget to get ‘grammin’ with us and share your insta moments on
the WWDMAGIC floor with the hashtag #WWDMAGIC

Tuesday, February 18 2014
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Hey MAGIC fans! Kaelah here from The Clueless Girl's Guide! I wanted to share a super comprehensive recap of my first day at MAGIC this season! I feel so incredibly fortunate to be given the chance to come back because I enjoyed myself so much last August. This time around is much more laid back and relaxed since I don't feel overly nervous or out of my element. Feeling relaxed is a huge plus when you're interviewing Kristin Cavallari (!!!) I know! I'll get to that soon...

Monday, February 17 2014
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NAME: Sabrina Mallah
BLOG/LINK: Sabrina Says

WHEN AND WHY DID YOU START BLOGGING?
I started my blog about four years ago. At first, it was just a way to stay connected with friends who had moved away and then it just started growing and evolving more into a style blog.

 

Sunday, February 16 2014
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It's that time of year again! MAGIC MARKET WEEK begins this week and, as always, there are plenty of activities to fill your schedule! When you're not busy taking appointments and walking the floor at WWDMAGIC, be sure to check out some of these floor activities you won't want to miss!

Saturday, February 15 2014
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NAME: Mai Ann Nguyen-Miyoshi
BLOG/LINK: Just Another Typical Night in Tokyo
WHEN AND WHY DID YOU START BLOGGING?
I started blogging in May of 2008 after attending a designer traveling to Tokyo from Berlin who encouraged me to share on a blog photos of what I was doing everyday..which was partying hard.

Saturday, February 15 2014
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NAME: Esmirna Tapia
BLOG/LINK: Platforms for Breakfast/ www.platformsforbreakfast.com

WHEN AND WHY DID YOU START BLOGGING?
I began writing this blog in 2011 because being the creative soul that I am, I needed an outlet to express myself through daily thoughts and happenings. I ended up being too busy with school that I neglected it, posting sporadically whenever I remembered to.

Saturday, February 15 2014
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NAME: Amanda Weiss
BLOG/LINK: Fashionablee Me

WHEN AND WHY DID YOU START BLOGGING?
Because I work in the fashion industry, I always found myself giving style advice, contributing to other blogs and websites, and after about a year of sharing my outfits on Instagram, I finally took the plunge a little over two years ago to document my own personal style (amongst other things) on Fashionablee Me.

Friday, February 14 2014
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The second day of WWDMAGIC started with another amazingly informational blogger panel. Today they spoke again on brands being involved in social media, but went into depth with what specific elements of each platform they preferred. We believe in helping our brands succeed in every way possible!

Interview with WWDMAGIC President: Christopher Griffin

Can you tell us about some of the exciting events and seminars happening at the show this season?
Very excited to have Hal Rubenstein back as Guest Fashion Director for the daily North Hall Fashion shows, The Photo Studio @ WWDMAGIC always has action going on so that's something to take a look at when on the show floor.

Tuesday, February 11 2014

How great is this look spotted at Paris Couture Week by Harpers Bazaar?! It's quirky and on trend whilst looking super comfy and cozy. Perfection.

Wednesday, February 05 2014
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So we're a little biased over here since we all seem to love cats, but our interest aside it seems like felines are fierce and everybody wants to get their hands on a cat inspired piece.

You can submit your application for The Handbag Awards HERE!

1. What is Handbag Designer 101? Explain the purpose of the company and how it how it works. Handbag Designer 101 launched in 2006 as the original and first-of-its-kind collective and resource including one of the largest databases of international handbag designers in the world.

Wednesday, January 29 2014
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What was once reserved for hungover frat boys is now becoming a worldwide trend! Graphic tees have toned down sophisticated looks and given us a relaxed aesthetic.

Monday, January 27 2014

So if you were watching the Grammy's last night, you might have been underwhelmed, performance and fashion wise. It seems like 'music's biggest night' didn't pack a punch like it normally does and that saddens us a little bit. The carpet seemed a little  bare as some of music's biggest names weren't there.

Thursday, January 23 2014
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What should be an absolute staple in everyone's wardrobe is a clean, crisp collared shirt. Women can go a head and add a shirt dress to their list as well.

Thursday, January 16 2014
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Fringe has come and gone, and come and gone, and now it's here again! This once flower child, 70s staple is now seen on some of the most stylish women on the streets. It's being used as an embellishment on almost everything! From coats to dresses to skirts to shoes and bags. It's really a simple technique that can add a little fun to any outfit.

In terms of seasons, I think my favorite would have to be the Red Carpet season! The stars align and all our favorite celebrities get walk down the carpet in stunning wardrobe choices and for those of us that can't afford all the couture, we get to see all our favorite designers.

Sunday, January 12 2014

We predicted this trend earlier last year with our "Candy Coated" On Trend piece and we were sooo right. Pink coats have been everywhere this season and we still heart them.

Wednesday, January 08 2014
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Oh la la... What was once reserved for the bedroom is now out in the open for all eyes to see! It's true that we all have a bit of voyeurism in us and we're picking up what you're putting down!

Thursday, January 02 2014
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We're very excited to welcome Iron Fist back to the WWDMAGIC floor this season! This brand is full of spunk and personality and is definitely one you're not going to want to miss come February. We took a moment to learn a little more about them...scroll down and take a peek inside their world!