WWDMAGIC DAILY SHOW FLOOR HAPPENINGS & PANELS - FEBRUARY 2016

WWDMAGIC DAILY SHOW FLOOR HAPPENINGS & PANELS - FEBRUARY 2016

Tuesday, January 26 2016

It's time for the show! Are you #MAGICREADY? Here at WWDMAGIC, business and play are all one package deal! Take a look at our February 2016 lineup of events!


DAILY SHOW FLOOR HAPPENINGS 

BUY ACCESSORIES AT WWDMAGIC AND YOU COULD WIN $100!LVCC, LEVEL 1, CLUB 34, ROOM N101
It pays to support our first time exhibitors! The first 50 retailers to shop New to Show brands in the Accessories area at WWDMAGIC will receive a $100 AMEX card. To qualify, retailers must network with at least 5 accessory brands, 3 of them must be New to Show, and they must purchase from 1 New to Show accessory brand. To enter, submit 5 business cards and 1 invoice with a minimum order of $250 to Sandy Shapiro at Club 34, Room N101. Offer expires Thursday, February 18, 2016 at 5 P.M. PST.

BUZZ BOUTIQUELVCC, CENTRAL HALL, BOOTH 73002
Drop by this directional launch space showcasing new apps, marketing solutions, and social media trends relevant to the business of fashion today. Impromptu workshops will be held daily for exhibitors and attendees to learn how these innovative products can help advance their business.

EMERGING DESIGNER SHOWCASE | LVCC, CENTRAL HALL, BOOTH 73025
Check out on-the-cusp collections from tomorrow’s most talked about apparel and accessories designers, as WWDMAGIC once again welcomes the Emerging Designer Showcase to The Concourse.

JUSTIN PIERCE LIVE MURAL LVCC, CENTRAL HALL, BOOTH 73004
See a show favorite, artist Justin Pierce, as he paints an original mural amidst the central show floor. Grab a seat to witness the creation of his custom brand of urban artwork, seen on clothing and in galleries.

THE CONCOURSE AT WWDMAGIC | LVCC, CENTRAL HALL
Connect at this cutting-edge interactive destination at the core of WWDMAGIC, providing a real-time look at the trends and styles shaping the lives of today's teens, tweens, and young women.

WWD PHOTO BOOTH | LVCC, CENTRAL HALL, BOOTH 73012
Stop by The WWD Social House and make memories! Capture your show experience in the WWD photo booth and be on the cover of WWD, the fashion industry’s trusted resource.


WWD SOCIAL HOUSE PANELS

For over 20 years, WWD and MAGIC have partnered for WWDMAGIC. This season, WWD joins us inside the WWD SOCIAL HOUSE — the home base of the official WWDMAGIC bloggers. Hear top editors of WWD provide insider fashion intel, then connect with our bloggers for show-floor conversations, including trend reports, tips on growing your brand with social media and more. Pass time between sessions posting, tweeting, or even snapping selfies with your favorite tastemakers. 

TUESDAY, FEBRUARY 16, 2016

THE EVOLUTION OF FASHION STORYTELLING IN THE DIGITAL LANDSCAPE | LVCC, CENTRAL HALL, WWD SOCIAL HOUSE, BOOTH 73012 AT 10:30 AM
How has the world of fashion changed since digital media came to the forefront? On this panel, we'll focus on the evolution of storytelling in the digital landscape. From purchase timing, providing research confirmation, and sharing why consumers love their blogger—digital storytelling has never been hotter.
MODERATOR:
Wendy Bendoni, Professor of Fashion and Marketing, WOODBURY UNIVERSITY
PANELISTS:
Audrie Storme, Fashion and Lifestyle YouTuber/SnapChatter/Depop Blogger
Ashley Torres, Style Blogger and Digital Consultant, PURSUIT OF SHOES
Kate Ogata, Fashion and Lifestyle Blogger, THE FANCY PANTS REPORT

WWD PRESENTS: THE EVOLVING RETAIL CONSUMER | LVCC, CENTRAL HALL, WWD SOCIAL HOUSE, BOOTH 73014 AT 12:00 PM
Join WWD'S West Coast Bureau Chief Marcy Medina for an informal Q&A about how retailers can excel at serving their customer's quickly evolving needs. With the evolution of brick and mortar retail and e-commerce, do the traditional trade show seasons and production calendars work? How can retailers make the most of trade shows to make sure their buys are on point, fashion-forward, and price-friendly and connect with customers?
MODERATOR:
Marcy Medina, West Coast Bureau Chief, WWD

A HAPPY COUPLE: THE BEAUTY INDUSTRY AND SOCIAL MEDIA | LVCC, CENTRAL HALL, WWD SOCIAL HOUSE, BOOTH 73012 AT 3:00 PM 
Through makeup tutorials posted on YouTube to Instagram product shots, the world of beauty has evolved in a way that allows it to be tapped through social media. It's ubiquitous roots can easily become, dare we say "viral" through strategically targeted influencer campaigns and beautifully crafted content i.e. flat lays. Our panelists will help educate your brand on what goes into content crafted around a beauty brand, what networks work best, and how to tap your niche demographic.
MODERATOR:
Chelsea Matthews, CEO and Founder, MATTE BLACK
PANELISTS:
Kristina Wilde, Fashion and Beauty YouTuber and Blogger
Melissa Rodriguez, Fashion and Lifestyle Blogger, MELRODSTYLE
Emily Cholakian, Beuaty and Fashion YouTuber and Blogger, STILETTO BEATS
 

WEDNESDAY, FEBRUARY 17, 2016

LIGHTS, CAMERA, ACTION: WHY VIDEO WORKS | LVCC, CENTRAL HALL, WWD SOCIAL HOUSE, BOOTH 73012 AT 10:30 AM
YouTubers are among the highest paid social media stars that have proven real return for brands. From unboxing reveals to hauls, lookbooks to brand videos, this digital medium isn't going
anywhere. In this panel, we'll learn why video is coming out on top when it comes to branded content.
MODERATOR:
Chelsea Matthews, CEO and Founder, MATTE BLACK
PANELISTS:
Kristina Wilde, Fashion and Beauty YouTuber and Blogger
Audrie Storme, Fashion and Lifestyle YouTuber/SnapChatter/Depop Blogger
Melissa Rodriguez, Fashion and Lifestyle Blogger, MELRODSTYLE

BEAUTY TRENDS DRIVEN BY NYFW | LVCC, CENTRAL HALL, WWD SOCIAL HOUSE, BOOTH 73012 AT 1:00 PM
The beauty industry has influenced women and society throughout trends and time. NYFW is no different. Fresh from the F/W '16 shows, we are going to dive into this year's upcoming trends
reflected in the seamless integration between fashion and beauty, and what industry really drives the other.
PRESENTED BY: Jane Cosmetics 
PANELISTS:
Charlie Riddle, Director of Creative Artistry, JANE COSMETICS
Christine Stern, Director of Social Media & Marketing, JANE COSMETICS
Emily Cholakian, Beauty and Fashion YouTuber and Blogger, STILETTO BEATS
Kristina Wilde, Fashion and Beauty YouTuber and Blogger

MILLENNIALS DOMINATING RETAIL | LVCC, CENTRAL HALL, WWD SOCIAL HOUSE, BOOTH 73012 AT 3:00 PM
We can't stop talking about this demographic, and for good reason. In this panel we'll cover what millennials are spending their money on and why transparency wins for this generation of consumers.
MODERATOR:
Chelsea Matthews, CEO and Founder, MATTE BLACK
PANELISTS:
Melissa Rodriguez, Fashion and Lifestyle Blogger, MELRODSTYLE
Kate Ogata, Fashion and Lifestyle Blogger, THE FANCY PANTS REPORT
Ashley Torres, Style Blogger and Digital Consultant, PURSUIT OF SHOES
 

THURSDAY, FEBRUARY 19, 2016

THE RISE OF SNAPCHAT | LVCC, CENTRAL HALL, WWD SOCIAL HOUSE, BOOTH 73012 AT 10:30 AM
It's convenient, it's creative, and it's visual. This rise of "fast and furious" marketing has tapped the millennial audience, creating a need for ephemeral content that can be used to build a brand story better than any other network.
MODERATOR:
Chelsea Matthews, CEO and Founder, MATTE BLACK
PANELISTS:
Audrie Storme, Fashion and Lifestyle YouTuber/SnapChatter/Depop Blogger
Kate Ogata, Fashion and Lifestyle Blogger, THE FANCY PANTS REPORT
Emily Cholakian, Beauty and Fashion YouTuber and Blogger, STILETTO BEATS
Ashley Torres, Style Blogger and Digital Consultant, PURSUIT OF SHOES

WWD PRESENTS: YOU KNOW WHAT I THINK? WITH ALEX BADIA | LVCC, CENTRAL HALL, WWD SOCIAL HOUSE, BOOTH 73012 AT 12:00 PM
For many seasons at the WWD Social House, Alex Badia has voiced his opinions on the latest women's fashion trends alongside fellow fashion influencers like Joe Zee and Christopher Kim of Yahoo Style. This February, we’re letting Alex have the stage all to himself. Get ready for an all-out Alex Badia Fashion Fest as he brings us up to speed on what’s hot—and even better—what’s not for the upcoming season!
MODERATOR:
Chelsea Matthews, CEO and Founder, MATTE BLACK
SPEAKER:
Alex Badia, Men's Fashion Director, WWD

 


For updated times and full event lisitings click here