WWDMAGIC | August 2016 Daily Show Floor Happenings

WWDMAGIC | August 2016 Daily Show Floor Happenings

Wednesday, July 27 2016

It’s show time! Check out the August 2016 lineup of events that you will not want to miss at WWDMAGIC!

Daily Show Floor Happenings | Social House Panels | Map 

 


DAILY SHOW FLOOR HAPPENINGS


 

BUY ACCESSORIES AT WWDMAGIC AND YOU COULD WIN $100!
LVCC, LEVEL 1, CLUB 34, ROOM N101

It pays to support our first time exhibitors! The first 30 retailers to shop New to Show brands in the Accessories area at WWDMAGIC will receive a $100 AMEX card. To qualify, retailers must network with at least 5 accessory brands, 3 of them must be New to Show, and they must purchase from 1 New to Show accessory brand. To enter, submit 5 business cards and 1 invoice with a minimum order of $250 to Sandy Shapiro at Club 34, Room N101. Offer expires Wednesday August 17, 2016 at 5 P.M. PST.

 

 


EMERGING DESIGNER SHOWCASE 
LVCC, CENTRAL HALL, BOOTH 73012

Check out on-the-cusp collections from tomorrow’s most talked about apparel and accessories designers, as WWDMAGIC once again welcomes the Emerging Designer Showcase to The Concourse. And back this August—The Crème de la Crème contest! In an effort to further launch their budding career, the winner* of The Crème de la Crème contest will be chosen from the Emerging Designer Showcase. The winner will receive: a round-trip ticket to Paris, France; hotel accommodations and an opportunity to present their line to the Galleries Lafayette women’s buying team for review. *Winner to be announced via social media after the show. Discover the August 2016 emerging designers here.

 


JUSTIN PIERCE LIVE MURAL
LVCC, CENTRAL HALL, BOOTH 73002

See a show favorite, artist Justin Pierce, as he paints an original mural amidst the Central Show floor. Grab a seat to witness the creation of his custom brand of urban artwork, seen on clothing and in galleries.

 


THE CONCOURSE AT WWDMAGIC 
LVCC, CENTRAL HALL

Connect at this cutting-edge interactive destination at the core of WWDMAGIC, providing a real-time look at the trends and styles shaping the lives of today's teens, tweens, and young women.

 


WWDMAGIC PHOTO BOOTH
LVCC, CENTRAL HALL, BOOTH 73003

Make memories at the WWDMAGIC Photo Booth! Remember to bring your brightest smile, best poses, & even your silliest faces!

 


WWDMAGIC SHOW BAG
LVCC, CENTRAL HALL

Pick up a limited-edition WWDMAGIC show bag, the stylish and convenient way to carry directories, vendor information, and more. Don't miss out on getting yours—limited quantities given out Monday through Wednesday.


WWD SOCIAL HOUSE
LVCC, CENTRAL HALL, BOOTH 73025

For over 20 years, WWD and MAGIC have partnered for WWDMAGIC. This season, WWD joins us inside the WWD SOCIAL HOUSE—the home base of the official WWDMAGIC bloggers. Hear top editors of WWD provide insider fashion intel, then connect with our bloggers for show-floor conversations, including trend reports, tips on growing your brand with social media and more. Pass time between sessions posting, tweeting, or even snapping selfies with your favorite tastemakers.

See schedule below >>
Meet the bloggers >>

 


 

WWD SOCIAL HOUSE PANELS
LVCC, CENTRAL HALL, CONCOURSE, BOOTH 73025

Here at the WWD SOCIAL HOUSE PANELS, the top editors of WWD and fashion bloggers provide valuable information on the industry, trend reports, how to expand your business with social media and more! Make sure to catch up on your tweets and snap a selfie with your favorite tastemakers between sessions. 

 

MONDAY, AUGSUT 15 | TUESDAY, AUGUST 16 | WEDNESDAY, AUGUST 17

 


MONDAY, AUGUST 15

10:30 AM
FASHION STORYTELLING IN THE DIGITAL LANDSCAPE
In this panel we will focus on the power of storytelling that is directed to the fashion-on-demand generation through the narrative voice of fashion bloggers. We will examine how brands and retailers can utilize influencers' curated content to provide an intuitive look at what drives consumers’ interest with featured trends to ultimately grow and expand your business.
MODERATOR:
Wendy Bendoni, Professor & Fashion Marketing Chair, WOODBURY UNIVERSITY
PANELISTS:
Ty Severe, GQ Insider, Fashion & Lifestyle Influencer
Aimee Santos, Designer, Influencer in Fashion & DIY
Lillian Babaian, Fashion & Lifestyle Influencer, STUDS AND SAPPHIRES
Stephanie Jenkins, PR Expert & Entrepreneur, STYLED BY NOIR

12:00 PM
WWD PRESENTS: INFLUENCER’S ROLE IN BUY-NOW-WEAR-NOW AT THIS SEASON’S FAST FASHION WEEK 
In this panel we will explore the future of fashion weeks with their introduction of “See-Now-Buy-Now” directly off the runway. We will gain insight from WWDMAGIC fashion bloggers as they become an even more vital component to the shift in the new system. We will examine how brands and retailers can utilize fashion influencers to guide them into this new innovative fashion system. We will also explore how retailers are shifting towards promotions focused around “The Next Season Now” and what that will mean for trends of the future. The insight gained will provide an intuitive look at what drives consumers’ interest with featured trends and creative innovations to feed the growth of your business.
MODERATOR:
Wendy Bendoni, Professor & Fashion Marketing Chair, WOODBURY UNIVERSITY
PANELISTS:
Linda Vuong, Beauty & Lifestyle Influencer & Vlogger
Stephanie Jenkins, PR Expert & Entrepreneur, STYLED BY NOIR
Parker Smith, Senior Editor of GQ & Menswear Journalist

3:00 PM
PLUS SIZE FASHION: WHY BODY POSITIVE MESSAGING IS SO IMPORTANT 
Almost half the women in this country are size 12 or larger, and finally the clothing industry is taking note. Retailers are now saying they have to find ways to grow, and this is an irresistible market for them to tap into. Whether it's body positive messaging, or redefining western societies definition of the term beautiful, we chat with the Co-Founder of body positive brand, Beyond Yoga to see how they tap into this seemingly untapped market.
MODERATOR:
Chelsea Matthews, CEO & Founder, MATTE BLACK
SPEAKER:
Michelle Wahler, Co-Founder, BEYOND YOGA


TUESDAY, AUGUST 16

10:30 AM
IF YOU'RE A LIFESTYLE BRAND, SNAPCHAT IS A MUST 
There is no ignoring the rise of Snapchat as an integral platform for lifestyle brands globally. In this discussion, we will take a look at what fashion and beauty brands are doing in this space, and explore how influencers are taking part.
MODERATOR:
Chelsea Matthews, CEO & Founder, MATTE BLACK
PANELISTS:
Linda Vuong, Beauty & Lifestyle Influencer & Vlogger
Parker Smith, Senior Editor of GQ & Menswear Journalist
Aimee Santos, Designer, Influencer in Fashion & DIY

12:00 PM
WWD PRESENTS: YOU KNOW WHAT I THINK? WITH ALEX BADIA 
Alex Badia is back!  For many seasons Alex has voiced his opinions on the latest women's fashion trends alongside fellow fashion influencers like Joe Zee and Christopher Kim of Yahoo Style. In February we gave Alex have the stage all to himself and to no surprise it was a great success. Get ready for another edition of an all-out Alex Badia Fashion Fest as he brings us up to speed on what’s hot—and even better—what’s not for the upcoming season!
MODERATOR:
Chelsea Matthews, CEO and Founder, MATTE BLACK
SPEAKER:
Alex Badia, Men's Fashion Director, WWD

3:00 PM
HOW "INFLUENCER" MARKETING IS BECOMING MORE INTEGRATIVE THAN EVER
Integrated media campaigns have taken over the digital social scene. Bigger brands are beginning to tap into this social market with more integrative campaigns, whether it's KIA's use of fashion influencers to help popularize "wacky socks" in conjunction with a superbowl spot or Addidas profiling female fitness Instagram stars as part of a "How to Create" ad campaign, the outer world is beginning to get sucked into the digital interwebs. We'll discuss how you can utilize your relationships, budget, and creativity to tap into them as well.
MODERATOR:
Puno Dostres, Founder, @MadeWithMap & ilovecreatives
PANELISTS:
Ty Severe, GQ Insider, Fashion & Lifestyle Influencer
Aimee Santos, Designer, Influencer in Fashion & DIY
Lillian Babaian, Fashion & Lifestyle Influencer, STUDS AND SAPPHIRES

4:00 PM
BEAUTY WITH JANE COSMETICS 
Fashion is ever changing, but do you take that same approach to your makeup? If your makeup routine is the same thing everyday, maybe it's time to switch it up. In an effort to help you switch it up—subtly or drastically—we're here to help you out, with expertise from our friends at JANE Cosmetics.
PRESENTED BY:
David Birdwell, Creative Director, JANE COSMETICS
Charlie Riddle, Creative Director, JANE COSMETICS

 


WEDNESDAY, AUGUST 17

10:30 AM       
WWD PRESENT: TREND FORECASTING: WHAT IT IS AND HOW TO APPLY IT TO YOUR MARKETING STRATEGY           
Understanding fashion trend forecasting is arduous and calculative work in a rapidly changing environment. It is no longer a question of finding your markets or consumers by age, geography or income, but looking into how and what they buy, based on their culture, mood, beliefs, occasion & geographic locations. We chat with the influencers who help define these trends and what you as brands need to know.                                                                                     
MODERATOR:
Marcy Medina,  West Coast Bureau Chief, WWD         
SPEAKERS:
Ty Severe, GQ Insider, Fashion & Lifestyle Influencer
Aimee Santos, Designer, Influencer in Fashion & DIY
Stephanie Jenkins, PR Expert & Entrepreneur, STYLED BY NOIR
Lillian Babaian, Fashion & Lifestyle Influencer, STUDS AND SAPPHIRES

12: 00 PM
FROM SNAPCHAT TO FB LIVE, HERE'S HOW TO INCORPORATE VIDEO INTO YOUR MARKETING STRATEGY                      
From unboxing reveals to hauls, lookbooks to brand videos, this digital medium isn't going anywhere. In this panel we'll learn why video is coming out on top when it comes to branded content. PANELISTS:
Linda Vuong, Beauty & Lifestyle Influencer & Vlogger
Parker Smith, Senior Editor of GQ & Menswear Journalist


FIND YOUR WAY!


LETS GET SOCIAL! 

Follow us now to keep up with all the happenings while at the August Show!