The WWD Social House at WWDMAGIC

The WWD Social House at WWDMAGIC

Wednesday, August 13 2014

For almost 20 years, WWD and MAGIC have partnered for WWDMAGIC. This season WWD joins us inside the WWD SOCIAL HOUSE - the home base of the official WWDMAGIC bloggers. Hear from tops editors of WWD providing inside fashion intel And then connect with our bloggers for on show-floor conversations, including trend reports, tips on growing your brand with social media and more. Pass time between sessions posting, tweeting or even snapping selfies with your favorite tastemakers.


Monday, August 18


10:30AM-11:30AM

BLOGGER PANEL- BUILDING COMMUNITY: CREATING THE COMMUNITY THAT CONNECTS WITH YOU

Building a community that truly resonates with your content and your brand goals is no easy feat. By creating valuable content that both inspires and evokes engagement, you can achieve great organic growth and success in the digital space. In this discussion, we’ll sit down with three leading bloggers to discuss how they strategically (and successfully) built a community that truly connects with them.

MODERATED BY: Matte Black

 

12:00PM-1:00PM

THE EVOLUTION OF A TREND

As a fashion editor, Alex Badia sees the trends on the runway long before they hit the streets. Badia will give his insights on key trends and their evolution from the catwalk.

SPEAKER: Alex Badia, Fashion Editor, WWD/Fashion Director, M MAGAZINE

 

3:00PM-4:00PM

BLOGGER PANEL- THE FUTURE OF INFLUENCE & HOW BRANDS CAN TAKE PART

The word ‘influence’ is thrown around quite frequently, and has many connotations. What began as a thriving blogging community has now grown into much more, with social content creators creating highly influential content through social platforms like Instagram and Vine. In this panel, we will discuss the future of such influence (and influencers), and how brands can best get involved and get seen.

MODERATED BY: Matte Black

 


Tuesday, August 19


10:30AM-11:30AM

BLOGGER PANEL: VISUAL STORYTELLING THROUGH SOCIAL MEDIA: LET YOUR CONTENT TELL YOUR STORY

We’re 60,000 times more likely to remember something when we’ve seen it. That kind of visual impact — what is considered the ‘visual curation trend’ - is what social networks like Instagram and Pinterest feed us on a daily basis. In this panel, we will hear from 3 leading influencers on how they use visuals and social photography to tell their story in a concise, inspired way.

MODERATED BY: Matte Black

 

12:00PM-1:00PM

THE EVOLUTION OF A TREND

As a fashion editor, Alex Badia sees the trends on the runway long before they hit the streets. Badia will give his insights on key trends and their evolution from the catwalk.

SPEAKER: Alex Badia, Fashion Editor, WWD/Fashion Director, M MAGAZINE

 

3:00PM-4:00PM

BLOGGER PANEL- DRIVING SALES, UNCONVENTIONALLY: HOW TO USE PEOPLE AS YOUR BRAND EXPOSURE PLATFORM, AND DRIVE A SALE

Insights on the trends seen on the WWDMAGIC show floor and their evolution from the catwalk.

MODERATED BY: Matte Black

 


Wednesday, August 20


10:30AM-11:30AM

THE SOCIALIZATION OF WOMEN’S WEAR

West Coast style has its own unique aesthetic, and no one knows that better than Khanh Tran, a Los Angeles-based writer for WWD. In this talk, she’ll give her insider insights into the women’s contemporary and denim markets, showing how they’re evolving with changes in technology, namely social media.

SPEAKER: Khanh Tran, Sportswear Denim & Textile Editor, WWD

 

12:00PM-1:00PM

5 WAYS INFLUENCERS ARE USING INSTAGRAM & VINE

Content creation is at an all time high, with creativity and talent seeping from all angles. In this discussion, we will hear how leading bloggers, influencers and brands are using Instagram and Vine to tell stories and build community in a creative way.

MODERATED BY: Joyce Azria