Key Influencers at WWDMAGIC February 2015

Key Influencers at WWDMAGIC February 2015

Thursday, February 05 2015

Igniting the spark of fashion, WWDMAGIC is where you will catch all of the latest women's and juniors' trends. It is no surprise that the fashion industry's leading influencers will be in attendance. Check out our panel highlights for February 2015:

Tuesday, February 17th

10:30AM 

Creating Audience:  Learn about how some of the leading influencers have built their following through creative storytelling and visual roadmapping, and how you can do the same. In this group discussion, we will explore how brands can create engagement and tell a story online. Why is social media important? How can you can create a brand identity through social media? The influencers on the panel will provide tips and tricks.

Moderator:  Chelsea Matthews

Panelists:  Melanee Shale, Tosha Eason, Katie Stuart, Lindsay Albanese 

12:00PM 

The Power of a Digital Influencer:  The who, what, why and how. In this panel, we will anwser all of your questions about digital influencers. What are influencers? Who are the right influencers to partner with? What is the benefit of working with influencers to promote your brand? How you can leverage their digial power? Attend this panel to find out.

Moderator:  Benni Leigh

Panelists:  Lainey Daneshrad, Katie Stuart, Ashley Guyatt, Mai Ann Nguyen 

3:00PM

Why Your Campaign Can't Exclude Influencers:  Learn how to partner with influencers to drive an effective campaign. In this panel, we will anwser all of your questions about digital influencers and nail down why your brand or campaign strategy cannot live without them. What are influencers? Who are the right influencers to partner with? What is the benefit of working with influencers to promote your brand? Catch this panel to answer these questions.

Moderator:  Benni Leigh

Panelists:  Taye Hanesberry, Melanee Shale, Lainey Daneshrad


Wednesday, February 18th

10:30AM

The New Look at Digital:  Where is social media headed? Understanding the digital landscape can be daunting. Which network should I be on, and why? Are some networks a fad? What's next? We will tackle all these questions and more in this panel.

Moderator:  Chelsea Matthews

Panelists:  Ashley Guyatt, Melanee Shale, Tosha Eason, Reinaldo Irizarry 

3:00PM

Mastering YouTube:  This panel addresses creating content that people want to watch and motivating them to act. YouTube can be a huge asset for your brand. In this panel, we will discuss how brands can leverage YouTube and its community of millions to drive brand awareness and build community. We will also explore how to best align with YouTube influencers to help amplify your campaign and content, holistically.

Moderator:  Benni Leigh

Panelists:  Fashion Citizen, Lindsay Albanese


Thursday, February 19th

10:30AM

Driving Sales, Unconventionally:  Find out how to use people as your brand exposure platform, and drive a sale. How do you drive a sale through social media? We explore how you can better track these sales opportunities, and how to work with the social influencers and bloggers to help you acheive your goals.

Moderator:  Chelsea Matthews

Panelists:  Tosha Eason, Katie Stuart, Fashion Citizen