Hudson Jeans' New Image: Keeping It Real

Hudson Jeans' New Image: Keeping It Real

Wednesday, July 30 2014

For almost 20 years, WWD and MAGIC have partnered for WWDMAGIC. See what WWD has to say about Hudson's game-changing rebranding campaign.


 
"Aspiration isn't just physical beauty" - WWD's discussion with Hudson Jeans' Peter Kim
 

By: Khanh T.L Tran

CITY OF COMMERCE, Calif. - As the maturing premium denim industry moves to revive consumers' interest amid competition from sectors like activewear, Hudson Jeans is moving from the branding formula that has worked in its favor for 12 years.

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