Guest Book: Day Three: Samantha

Guest Book: Day Three: Samantha

Thursday, February 20 2014

Day 3 at MAGIC has everyone running on empty, but it was was another day and opportunity to connect with new brands. First up was a panel at the Social House where we discussed the working relationship between brands and bloggers. Key takeaways below:

1) As a brand, when reaching out, be personable in your email. Make sure you know the bloggers aesthetic, name, blog name, etc. Reference recent posts, call out favorite looks, if you show that you care, the blogger will be more apt to work with you if it's the right fit!

2) Be social, make sure to follow, interact with, and engage the bloggers you work with. Cross promotion is key.

3) Be specific and know what your expectations are when working with brands and vice versa. It's a win-win situation for everyone when campaigns are executed correctly.

Our second panel of the day was pulling our favorite accessories from the floor. I pulled three different accessories that pair easily when all you have the effort to wear are jeans and a t-shirt. First, Cailyn Cosmetics, Jolie Hair Accessories that not only function as a headband but can be worn as necklaces or bracelets, and a statement necklace from Isabel Iny, seen below.