August 2014 Buyer's Suite Seminars

August 2014 Buyer's Suite Seminars

Tuesday, July 01 2014

“Knowledge is power.”  Francis Bacon. 

From the Welcome New Stores Seminar to Growing Your Business With Social Media, WWDMAGIC’S Buyer’s Suite Seminars provide information and education to promote growth and expansion – in both your knowledge and your business. 

Be powerful!

MONDAY, AUGUST 18, 2014

WWDMAGIC SHOW-FLOOR ABCs . . . WELCOME NEW STORES
9:00 AM - 10:00 AM
This is the seminar that all retailers new to the show or to the business altogether come to get industry information as well as get introduced to the show.  An introductory workshop provides all the insider information needed to ensure a successful shopping experience, including show-floor layout, time maximization tips, new brands, suggested vendor questions and other buying advice.  
SPEAKERS:
Mercedes Gonzalez, DIRECTOR, GLOBAL PURCHASING COMPANIES
Sandy Shapiro, RETAIL RELATIONS SPECIALIST, MAGIC

WWDMAGIC PSYCHOLOGY OF PRICE {THE MARKUP AND MARKDOWN GAME}
12:00 PM - 1:00 PM
Devoted to addressing how and when to mark products up and mark products down.  How much product is marked up initially will directly affect how profitable your retail business can be! What are acceptable, necessary and healthy markdowns and how to avoid unacceptable and excessive markdowns in your store? Understand the 8 truths of markdowns to improve your bottom line. SPEAKER:
Paul Erikson, RMSA

WWDMAGIC ACCESSORIES UPDATE: 10 WAYS TO GROW YOUR ACCESSORIES BUSINESS TODAY  
2:00 PM - 3:00 PM
WWDMAGIC's partner, Accessories Council, provides insight into doing business in the world of accessories.  Accessories Council president Karen Giberson spearheads a stimulating discussion of innovative new ideas for enhancing a brand’s accessories business and promoting increased profits. 
SPEAKER:         
Karen Giberson, PRESIDENT, ACCESSORIES COUNCIL                                                                                                                                                   

WWDMAGIC HOW TO OPEN AND RUN A SUCCESSFUL RETAIL STORE
4:00 PM - 5:00 PM
Geared toward newly opened stores, this seminar takes retailers through the sometimes choppy waters of opening a business.  Derived from the eight-hour workshop, a one-hour crash course details the most important factors retailers didn’t know they needed to know, while helping stores sidestep the stumbling blocks that cause 9 out of 10 new retailers to fold within the first year.
SPEAKER:
Mercedes Gonzalez, DIRECTOR, GLOBAL PURCHASING COMPANIES

TUESDAY, AUGUST 19, 2014

WWDMAGIC FASHION 2014: THE COLORS, SILHOUTTES, TEXTURES & TRENDS
9:00 AM - 10:00 AM      
Fashion show producer, James Campbell, gives the attendees insight into the upcoming looks in the industry as well as what they'll see on the runway. Renowned runway production artist James Campbell brings brands and buyers up to speed with a must-see slide show, delivering an illuminating look at the latest 2014 colors, textures, trends and silhouettes.
SPEAKER:
James Campbell, FASHION SHOW DIRECTOR, JAMES CAMPBELL PRODUCTIONS                                                                                                                                                       

WWDMAGIC NEW CUSTOMERS: HOW TO ATTRACT, RETAIN AND ENGAGE!      
12:00 PM - 1:00 PM
This seminar addresses the importance of connecting with every customer that comes into your store. This new seminar is a must if you own a retail store! Ron Cates will speak about attracting, retaining and engaging new customers for your store. An in depth, exciting discussion filled with valuable strategies for any store.  
SPEAKER:
Ron Cates, DIRECTOR, CONSTANT CONTACT                                                                                                                                                      

WWDMAGIC CREATING THE ULTIMATE SALES TEAM: TRAINING SOLUTIONS FOR AN A-LIST STAFF     
2:00 PM - 3:00 PM
Attracting the right talent will result in better sales and higher profits - one begets the other. An insightful presentation offers first-hand information on finding, interviewing and training an expert staff, including the five key training points every successful retailer needs to know in order to increase sales.
SPEAKER:
Mercedes Gonzalez, DIRECTOR, GLOBAL PURCHASING COMPANIES                                                                                                                                                     

WWDMAGIC INVENTORY IS YOUR RETAIL HEART, IS IT HEALTHY?      
4:00 PM - 5:00 PM
The focus on this seminar will be paying attention to what's on your shelves - from the stockroom to the showroom. With inventory being the heart of a retail business, RMA’s Paul Erickson starts with the basics, sharing alternative concepts, techniques and formulas to improve inventory turnover, cash flow and gross margin.   
SPEAKER:
Paul Erikson, RMSA

WEDNESDAY, AUGUST 20, 2014

WWDMAGIC GROWING YOUR BUSINESS WITH EMAIL AND SOCIAL MEDIA
9:00 AM - 10:00 AM
Anyone and everyone knows the impact and importance of social media. This seminar will focus on social media and your business. Presented by industry powerhouse Ron Cates of Constant Contact, this is a straightforward and comprehensive workshop on the incredible benefits of email and social media. Learn all the important strategies to enhance your store’s name!  
SPEAKER:
Ron Cates, DIRECTOR, CONSTANT CONTACT                                                                                                                                                     

WWDMAGIC PLAYING THE SALES AND PROMOTION GAME   
12:00 PM - 1:00 PM
Knowing when to put mark something down or create a difference promotion to drive traffic and sales will be the focus of this seminar.  Seasoned retail strategist Mercedes Gonzalez gives time-tested tips on how to create exciting sales while maintaining margins and training customers to wait for the sale— as well as addressing common misconceptions, such as why in-store and promotions are not all about markdowns. 
SPEAKER:
Mercedes Gonzalez, GLOBAL PURCHASING COMPANIES    

All WWDMAGIC Buyer's Suite seminars are held in the Las Vegas Convention Center, North Hall, Buyer’s Suite. 

Click here for a complete list of the MAGIC Seminar Series.