20 Years of MAGIC by FUBU Founder Daymond John

20 Years of MAGIC by FUBU Founder Daymond John

Monday, August 25 2014

FUBU Founder Daymond John recounts how MAGIC helped him launch his fashion empire. Here is his success story in his own words:

Twenty years ago, Forrest Gump was #1 at the box office, Boyz II Men were blowing up the music charts, and the OJ Simpson case was catching the nation by storm. And it was twenty years ago today that I took affordable next steps for my emerging fashion line FUBU. What happened next was magic.

My boys and I took one of the biggest chances of our lives; we flew across the country, to a place we’d only heard of, with no knowledge of the industry we were set on becoming a part of. It’s hard to believe it’s already been 20 years since I took my first trip to the MAGIC show in Las Vegas (The MAGIC trade show is the largest in the fashion industry. An estimated 80,000 people attend and roughly $200 million orders are written each day). The time flew by, I guess that’s what they mean when they say, “If you love what you do, you’ll never work a day in your life”. I had already traveled up and down the eastern seaboard working the black expos, sort of like a traveling flea market, and I was beginning to place my FUBU stuff in these new things that the kids were really into called “music videos” (They were like the 90s version of SnapChat , Instagram, or Cyber Dust). I had heard about this event called the MAGIC show, and that all of the retailers went to it. At first I thought I was going to some kind of magic-themed fashion event where people would be performing tricks while customers bought clothing, haha. I soon discovered that MAGIC stands for MENS APPAREL GUILD IN CALIFORNIA, despite being held in Las Vegas – crazy designers!

At this point in time, my boys and I had already mortgaged my house and turned it into a factory. We had thrown all of the furniture out and were sleeping in sleeping bags in tiny rooms, so we ‘d have enough space for the factory. We were cranking, selling goods here and there. We had about 10 different styles at this point, a couple of hats and t-shirts, one scuba jacket, which we’d made out of scuba material, and a couple of sweatshirts, which we wanted to showcase at the MAGIC show. We had taken this great picture of LL Cool J (after stalking him), and sent it to all of the major retailers with a note that read, “You’ve seen it in all of the music videos, the kids have been asking for it, FUBU just signed it’s first multi-million dollar deal with LL COOL J and we will be at this year’s MAGIC show!” (I had to embellish a little bit!)

Click here to read the rest of his fantastic story!