Blogs tagged under Wendy Bendoni
Wendy Bendoni is Professor in the business of fashion as well as an established International trend forecaster for the past two decades. She has the expertise to project local as well of global trends in the lifestyle market and has produced over 280 trend/consumer reports. Clients ranging from Nordstrom, JCPenney, Selfridges, Mercedes Benz, BCBG, Levi’s, C & A, Target, Honda, Stila Cosmetics, Esprit, The Gap, Victoria Secrets and Guess.
Her credentials as fashion and lifestyle forecaster requires assisting retailers and manufacturers on developing design concepts and consumer behavior insight. In 1990, she ran Los Angeles’s FIRST fashion forecasting firm for Report West’s International division, then in 1998 she also founded the L.A. division of WGSN for over 8 years. She has since moved to retail reporting and consumer trends for StyleLens and also developed the Lifestyle division (home design) for Design-Options.
Wendy Bendoni continues to explore market research by adding to her portfolio the Chair position at the only AACSB accredited Fashion Marketing program in the School of Business at Woodbury University. Professor Bendoni also lends her consumer trend analysis expertise to the Carl Benz Academy (Mercedes Benz of China, University of Beijing and the University of Berlin). You can follow her on Twitter / Instagram @BendoniStyle.