Blogs tagged under Macala Wright

Macala Wright

Macala Wright is Los Angeles-based content strategist and research analyst with a passion for journalism. She’s currently published on Mashable, PSFK, Canvas8 and Conscious Magazine.  As a strategist, she merges her passion for storytelling and narrative with her deep understanding of technology to help bring innovative ideas, products and programs to life. She has successfully worked with Hearst, Universal Pictures, The Smithsonian Channel, ALDO, American Express and numerous technology companies. You can follow her on Twitter @Macala.

Yahoo! Style's Editor-in-Chief, Joe Zee, and WWD's Fashion Director, Alex Badia, talk about the five fashion trends that consumer will be buying in Fall 2015.

Learn about winner of the BERNINA Best Handmade Handbag, MeDusa.

3 things fashion brands and fashion marketers should know about Gen Z's teenage consumers. 

 

Here are three trends retailers and fashion brands must understand in order to market and sell products to consumers in 2015. 

Did you know that 95% of retail transactions still happen in-store and only 5% happen online? As a result, the retail store of the future is rapidly evolving. This past week, we attended the PSFK Conference for the Future of Retail 2015 and gleaned some important insights.

Discover 12 emerging fashion designers at WWDMAGIC. The Emerging Fashion Designer Showcase features 12 companies changing womenswear. Discover 12 emerging fashion designers at WWDMAGIC. The Emerging Fashion Designer Showcase features 12 companies changing womenswear. 

This year we’ve revamped our blogger program and partnered with WWD to create the WWD Social House in order to demonstrate the evolution of influence to attendees, brands, and retailers. Below we’ve highlighted the people you must follow for August 2014.​

Friday, August 01 2014

We’re only 2 weeks away from the August show and there’s a lot happening at this season’s show – beyond just writing orders! From networking events and fashion shows, to a brand new blogger program designed by WWD, come see #WWDMAGIC for #MAGICLV like you’ve never seen before!

This month, MAGIC brands have explored the many components of successful marketing for women’s brands. From social media to websites, we are helping our exhibitors and retailers understand the evolving online landscape by looking at the successful practices of the brands that exhibit at FN PLATFORM, SOURCING, and WWDMAGIC. 

Social media is nothing new, but for many fashion brands in the women’s and junior’s spaces, it is still a challenge to start using social media in order to help their brands’ marketing goals.

Millennials have become the most powerful, brand-savvy consumer group around the globe. These hyperconnected, collaborative consumers are not consumers of traditional media. They are not interested in traditional women's magazines like Cosmopolitan or reality TV shows like The Real Housewives of Orange County. Today’s millennials watch Netflix and skim BuzzFeed.