CURVENV @ MAGIC showcases more than 250 lingerie, swimwear, loungewear, activewear and men’s underwear brands in a classy, open environment where retailers easily and effectively connect with the most relevant brands for their business. 

Preview the best emerging and established brands in women's contemporary apparel all in one location, PROJECT WOMEN'S.

Vintage, Goth, and Glamour. The Alternative area at WWDMAGIC spotlights the best in subculture and vintage inspired fashion. View our Alternative digital look book including a full list of the must-see brands at our August show. 

By Lauren McCarthy
with contributions from Misty White Sidell

Resort is no longer just swimsuits and sandals.

As the stretch of resort collections at last has come to a close, accessory buyers are citing the “in-between” season as an important buy thanks to the market’s holiday-adjacent delivery dates.

It's summer and it's time for the beach. We gathered some of our favorite Red, White, and Blue suits to inspire you to be patriotic. What's your 4th of July color?


Are you a west coast trend setter or an east coast fashionista?  We’ve sorted which styles are best suited for an awesome summer at the beach or an electrifying time in the city. 


By: Arthur Zaczkiewicz 

As real wages and personal expenditures bounce back after a long, hard winter one recent measure of sentiment contradicts prior reports by showing consumers are pretty upbeat about the economy.

Want to take some liberty with your 4th of July looks? Check out these outfits inspired by the most fashionable girls on both sides of the states. Whether you’re picnicking in the park or flirting by the fireworks, you’ll find the perfect look for each part of your patriotic day.



When it comes to intimate apparel and swim, you should never sacrifice style or comfort. We've defined three trend categories that encourage fashion consciousness and innovative production alteratives to fit all your needs. 

Be creative, unique…yourself!. From festival wear to a summer internship, these inspiration boards get you in the right mood and in the right outfit.

Free Country, which was founded 25 years ago as a men's skiwear brand, is taking the plunge into women’s activewear for fall.

By Jean E. Palmieri


Things are heating up for MAGIC August 2015. With the creation of our newest showfloor, CURVENV@MAGIC, get ready to embrace the heat and hear the waves with these summer looks. 

Are you shopping for one of the hottest trends in Spring/Summer 2016, Structured Chic? Geometric prints and architectural elements create the effortless luxury that embody this trend. This August, you will find it all at MAGIC.

This August, find the pieces that prove style and comfort are not mutually exclusive. Relax. You can find it all here.

From brands that give back to those who use organic fabrics, fashion is helping change the world. It is our honor to highlight a selection of earth-friendly brands that you will find this August at MAGIC.