The lone fashion brand fighting for coveted real estate on a consumer’s smartphone or tablet is losing out to apps that give shoppers a path to multiple labels

By Rachel Strugat

MaiSassyGirl author Mai Nnn Nguyen, one of our bloggers at the February 2015 show, summarizes her exciting experience at the recent launch of playground at MAGIC.

1970s inspired tribal statements make up the hottest accessories trends of 2015. Check out our F/W 2015 Accessories Trend Report. Buyers will find all the MAGIC brands that have the best handbags, jewelry and small leather goods that fit into the fashion trends consumers want to buy!

For the Fall/Winter 2015 season, Women's Contemporary buyers shopped three trends across ENK and WWDMAGIC White shows. We named them "Nomadic Eloquence," "Modern Lines" and "Petals of Romance."Learn about them now!

Yahoo! Style's Editor-in-Chief, Joe Zee, and WWD's Fashion Director, Alex Badia, talk about the five fashion trends that consumer will be buying in Fall 2015.

playground is the destination for children's contemporary apparel and accessoires happening February 17-19th at MAGIC. Discover an elevated selection of over 80 new to established brands across the childrens contemporary market all located in Room N109 in the Las Vegas Convention Center (LVCC) 

By David Moin

As they head into a new year, U.S. retailers have a degree of momentum they haven’t seen since 2007.

Why people love to shop in Desigual and Free People's Stores. Product merchandising and customer service lead to great experiences. 

Overview of key influencers at WWDMAGIC for February 2015.

Night on the town? Casual Sunday Brunch? Power Meeting? Our Emerging Designers have all of your fashion needs covered. Nine new designers will be on the floor but preview some of them here. Check out the looks and get inspired. Want more? You'll find their contemporary pieces at the Emerging Designer Showcase at WWDMAGIC – Las Vegas Convention Center, North Hall, Booth 60000. Can't wait to see you there!

Make the most of your time on the show floor - click through WWDMAGIC WHITE digital look book and decide who you want to see before you get to Las Vegas. Discover brands across all categories such as Special Occasion, Women’s Sportswear and Dresses, Contemporary, Accessories, and Yoga/Activewear. Visit them at their booths and see them walk the runway daily at 2:00PM at the LVCC, North Hall.

Learn about winner of the BERNINA Best Handmade Handbag, MeDusa.

Vintage, Goth, and Glamour. The Alternative area at WWDMAGIC spotlights the best in subculture and vintage inspired fashion. View our Alternative digital look book including a full list of the must-see brands at our February show. 

From daily RTW Fashion shows to live mural paintings, WWDMAGIC enhances your experience with exciting events across the show floors. Catch our DJ’s spinning live and witness a live photo shoot only happening on the WWDMAGIC show floor.

This is the year that wearable technology drew a seat at fashion’s table.

Wearable tech formerly had the reputation of being clunky, geeky, utilitarian. That was no way to make it into the mainstream. So tech companies large and small — looking to tap into a market-estimated 278 million units by 2017 and $30 billion in sales by 2018 — reached out to designers.

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