Generation Z, the teens and tweens coming of age today, are not just another Millennial story. Far from it. They are more self-aware, more self-reliant and more driven than the generation they follow. Intuitively innovative, uberproductive, goal-oriented and realistic, they are growing to be savvy consumers.

Learn about social media and trends from our lineup of guest bloggers in the WWD Social House at WWDMAGIC.

Three Designers. Three days. From sketch to finished handbag. Don't miss The Ones to Watch™ Ian James, Danielle Sakry and Sarah Borroughs design, stitch and compete LIVE at the American Express OPEN Booth #73612 in Central Hall. While you’re there, enter for a chance to win a $1,000 Grand Prize or three first prize handbags from The Ones to Watch™. Plus, hear Erica Domesek of P.S. – I Made This… share insider tips on the fashion business 8/18 and 8/19 at 11:00 AM.


Wednesday, August 12 2015

WWDMAGIC and WHOS NEXT have enjoyed a partnership for the past few years.  As they prepare for their upcoming September show we provide WHOS NEXT with an opportunity to share with us what they’re currently working on in the city of lights.

It's time for the show! Are you #MAGICREADY? Here at WWDMAGIC, business and play are all one package deal! Take a look at our August 2015 lineup of events, including your invite to our WWDMAGIC 20th Anniversary Party at Marquee Nightclub!

Get the most out of PROJECT WOMENS with curated environments and events created to elevate your shopping experience. Plus, amplify your time at POOLTRADESHOW with edge-cutting happenings, mixers and parties. 

CURVENV @ MAGIC makes it's debut this August.  Don't miss this exciting lineup of events created to help you enjoy, network, and make the most out of your show experience.

CURVENV @ MAGIC showcases more than 250 lingerie, swimwear, loungewear, activewear and men’s underwear brands in a classy, open environment where retailers easily and effectively connect with the most relevant brands for their business. 

Preview the best emerging and established brands in women's contemporary apparel all in one location, PROJECT WOMEN'S.

Vintage, Goth, and Glamour. The Alternative area at WWDMAGIC spotlights the best in subculture and vintage inspired fashion. View our Alternative digital look book including a full list of the must-see brands at our August show. 

By Lauren McCarthy
with contributions from Misty White Sidell

Resort is no longer just swimsuits and sandals.

As the stretch of resort collections at last has come to a close, accessory buyers are citing the “in-between” season as an important buy thanks to the market’s holiday-adjacent delivery dates.

It's summer and it's time for the beach. We gathered some of our favorite Red, White, and Blue suits to inspire you to be patriotic. What's your 4th of July color?


Are you a west coast trend setter or an east coast fashionista?  We’ve sorted which styles are best suited for an awesome summer at the beach or an electrifying time in the city. 


By: Arthur Zaczkiewicz 

As real wages and personal expenditures bounce back after a long, hard winter one recent measure of sentiment contradicts prior reports by showing consumers are pretty upbeat about the economy.

Want to take some liberty with your 4th of July looks? Check out these outfits inspired by the most fashionable girls on both sides of the states. Whether you’re picnicking in the park or flirting by the fireworks, you’ll find the perfect look for each part of your patriotic day.