Make the most of your time on the show floor - click through WWDMAGIC WHITE digital look book and decide who you want to see before you get to Las Vegas. Discover brands across all categories such as Special Occasion, Women’s Sportswear and Dresses, Contemporary, Accessories, and Yoga/Activewear. Visit them at their booths and see them walk the runway daily at 2:00PM at the LVCC, North Hall.

Learn about winner of the BERNINA Best Handmade Handbag, MeDusa.

Vintage, Goth, and Glamour. The Alternative area at WWDMAGIC spotlights the best in subculture and vintage inspired fashion. View our Alternative digital look book including a full list of the must-see brands at our February show. 

From daily RTW Fashion shows to live mural paintings, WWDMAGIC enhances your experience with exciting events across the show floors. Catch our DJ’s spinning live and witness a live photo shoot only happening on the WWDMAGIC show floor.

This is the year that wearable technology drew a seat at fashion’s table.

Wearable tech formerly had the reputation of being clunky, geeky, utilitarian. That was no way to make it into the mainstream. So tech companies large and small — looking to tap into a market-estimated 278 million units by 2017 and $30 billion in sales by 2018 — reached out to designers.

Do you love accessories as much as we do? Find out what’s happening on the show floor from the D.I.Y Design Studio to the new Handmade Accessories show floor area. Plus, check out how you can enter our accessories giveaway on Instagram for a chance to win a unique piece from an official WWDMAGIC exhibitor. 


Preview the Accesories brands for February 2015, including new and handmade brands!

Thursday, December 18 2014

From the Welcome New Stores Seminar to Your Top 8 Accessories Questions – Finally Answered, WWDMAGIC’S Buyer’s Suite Seminars provide information and education to promote growth and expansion – in both your knowledge and your business.



Back for its second show, the Japan Fun Time! area on the Concourse at WWDMAGIC will again showcase the best in Japanese accessories brands. Check out the list of exhibitors for February, including two new apparel brands.

Thursday, December 18 2014

Written by Rachel Strugatz

It took Bag Snobs' Tina Craig and Kelly Cook nearly a decade to figure out that the key to transforming from blogger to fully realized brand lies in the realm of retail. And apart from the The Blonde Salad's Chiara Ferragni and perhaps a handful of others, few have been able to make the leap from their blogs and Instagram pages into multimillion-dollar businesses.

Why people love to shop in Desigual and Free People's Stores. Product merchandising and customer service lead to great experiences. 

Thursday, December 04 2014

Enter our Instagram Accessory Giveaway Contest for a chance to win a custom made handbag by Nena and Co!

The Accessories Council is a not-for-profit, national trade organization established in 1994. Their mission is to stimulate consumer awareness and demand for fashion accessory products. The Accessories Council serves the industry globally which generates over $50.8 billion dollars annually in the United States alone. In August 2012, WWDMAGIC and Accessories Council partnered for a USA made jewelry installation. Under the watchful and creative eye of President Karen Giberson, the Accessories Council presence continues to provide WWDMAGIC attendees with innovative and beautiful accessories brands.

3 things fashion brands and fashion marketers should know about Gen Z's teenage consumers. 


THE C-SUITE needs to prepare for the revenge of the nerds. Retail's next generation of chief executive officers—as well as the directors to whom they report—will more likely to come from the world of technology. And the CEO's will be more apt to ask the right questions than provide all of the answers.